Hello,
I 'm Shaju R.S.
Digital Marketing | Google Ads | Meta Ads | SEO
I bring 18+ years of professional experience in digital advertising operations, project coordination, quality management, and process improvement, supported by formal training in digital marketing.
I work on Google Ads, Meta Ads, SEO, website content management, and campaign performance reporting. I combine creative thinking, analytical skills, and structured execution to help businesses improve their online visibility and marketing performance.
About Me
I’m a digital marketing professional with a background in digital advertising, creative operations, project planning, and process improvement.
During my career, I worked at Deloitte as a Planning Lead, coordinating more than 10,000 digital and print advertising projects. This experience helped me develop strong skills in project management, team coordination, quality control, reporting, and delivery optimisation.
To strengthen my digital marketing expertise, I completed a four-month Digital Marketing course at CDA Academy, covering SEO, Google Ads, and Meta Ads.
I’m now focusing on applying my professional experience and digital marketing knowledge to campaign management, search engine optimisation, paid advertising, and performance analysis.
Through DigiBuddy360, I also share my digital marketing work, project learnings, and practical insights to help businesses strengthen their online presence.
Tools and Platforms
◆ Google Ads & Meta Ads
◆ WordPress
◆ Google Analytics & Search Console
◆ Adobe Photoshop & Illustrator
◆ Figma & Canva
◆ Adobe Animate & After Effects
◆ Microsoft Excel
◆ PowerPoint
◉ Featured Projects
Explore selected projects demonstrating my work in paid advertising, SEO, social media marketing, website management, and creative production.
▸ DigiBuddy360 Website and Digital Marketing
Category: Website Management | Digital Marketing
Project Overview: My own digital marketing website, created to present services, publish educational content, and demonstrate practical digital marketing skills.
My Work:
◦ Managed the website using WordPress and Elementor.
◦ Organised digital marketing service pages.
◦ Worked on website content and SEO elements.
◦ Created marketing content and visual assets.
◦ Explored paid campaigns to understand traffic and engagement.
◦ Improved page layouts for desktop and mobile users.
Tools: WordPress, Elementor, WP Forms, SEO tools, Adobe creative applications.
Live Website: https://digibuddy360.com/
Evidence: Add screenshots of the homepage, service pages, mobile layout, SEO work, and campaign-related activity.
Key Learning: A business website works best when its content, user experience, search visibility, and marketing activities support a clear business goal.
◉ The Creative Playground
Exploring strategies, experiments and outcomes.
▸ Meta Ads Campaign Analysis
Category: Paid Social | Campaign Management
Project Overview: Meta advertising campaigns created to explore Instagram profile visits, engagement, audience targeting, and creative performance.
My Work:
◦ Set up campaigns with different objectives.
◦ Tested audience targeting across selected locations.
◦ Used carousel and image-based creatives.
◦ Monitored campaign delivery and profile activity.
◦ Compared results to understand the relationship between campaign objectives and follower growth.
Tools: Meta Ads Manager, Instagram.
Evidence: Add screenshots showing campaign objectives, audiences, creatives, spend, reach, impressions, and results.
Key Learning: Campaign traffic or engagement does not automatically translate into follower growth. Creative relevance, audience fit, and profile quality also matter.
Case Study 01 ✅
Case Study 02 ✅
Case Study 03 ✅
Case Study 04 ✅
▸ SEO Case Study - Zomato Website Analysis
Category: Search Engine Optimisation
Project Overview: An SEO analysis project focused on reviewing website visibility, keyword opportunities, content relevance, and potential on-page improvements.
My Work:
◦ Reviewed relevant keywords and search intent.
◦ Examined website content and page structure.
◦ Identified potential on-page SEO improvements.
◦ Evaluated content opportunities and search relevance.
◦ Prepared recommendations to strengthen organic visibility.
Tools: SEO research tools, search engines, content analysis.
Evidence: Add screenshots of your SEO report, keyword research, and recommendations.
Key Learning: SEO requires relevant content, strong page structure, appropriate keyword targeting, and ongoing performance evaluation.
▸ Social Media Marketing - Tasty Food
Category: Social Media Marketing | Analytics and Reporting
Project Overview: A social media reporting project focused on reviewing content performance and identifying opportunities to improve engagement.
My Work:
◦ Reviewed social media performance indicators.
◦ Analysed content and engagement patterns.
◦ Organised performance observations into a report.
◦ Identified content improvement opportunities.
◦ Prepared recommendations for future content planning.
Tools: Social media analytics, Excel, PowerPoint.
Evidence: Add screenshots of the report, content examples, and relevant performance metrics.
Key Learning: Regular reporting helps identify which content formats and topics deserve further testing.
◉ The Art of Advertising
A collection of creative concepts, compelling visuals and promotional designs.
◉ Pixels Beyond Imagination
Turning creative concepts into captivating visual experiences.
Website Opening Reel
A User-Generated Content (UGC) Brand Video
◉ Professional Experience
Driving excellence through experience, leadership and collaboration.
Planning Lead – Digital and Print Adverts
Deloitte Consulting India Digital Services Pvt. Ltd. | April 2014 – March 2026
Managed planning, coordination, and delivery of more than 10,000 digital and print advertising projects.
Monitored project timelines, delivery quality, productivity, and performance metrics.
Managed resource allocation, workload distribution, utilisation, and capacity planning.
Led cross-functional teams and coordinated with global stakeholders.
Supported reporting, billing, and performance tracking using Excel and VBA.
Improved workflows and processes to increase productivity and delivery efficiency.
Executive Graphic Designer
Origin Learning Solutions Pvt. Ltd. | October 2013 – February 2014
Developed e-learning content aligned with project requirements and learning objectives.
Collaborated with stakeholders to create engaging and technically accurate training modules.
Maintained quality and delivered work within defined timelines.
Multimedia Programmer
Prayaag Educational Services | November 2010 – August 2013
Designed and delivered curriculum-based e-learning content.
Managed content timelines and aligned deliverables with project schedules.
Collaborated with subject matter experts to support content accuracy.
Multimedia Programmer
Mediasoft Infotech Pvt. Ltd. | April 2008 – October 2010
Developed interactive digital learning content and animations.
Supported project execution and timely delivery.
Maintained quality and consistency across multimedia deliverables.
◉ Key Achievements
Turning challenges into measurable results and continuous improvement.
10,000+ advertising projects: Managed the planning and delivery of large-scale digital and print advertising projects.
20%+ reduction in average handling time: Contributed to process improvement initiatives that reduced average handling time.
Team coordination: Led cross-functional teams and supported global stakeholder collaboration.
Process improvement: Improved workflows, resource planning, productivity, and delivery efficiency.
Digital marketing development: Completed formal training in SEO, Google Ads, and Meta Ads to build on my professional experience.
◉ Certifications
Building knowledge, strengthening skills and embracing lifelong learning.
Google Ads Search
Google Ads Display
Google Ads Video
Google Ads Creative
HubSpot Content Marketing
Semrush SEO
Google Analytics
AI-Powered Performance Ads
Diploma in Visual Media Studies
